SEO and Site Audits: Questions Answered
What an SEO audit or site audit checks, how to run one yourself, what a good audit report contains, and how to check a single page. For audit tools that got things wrong, see our false positives reviews.
Each answer below gives the short version first. Open the full article for the steps, the reasons and the official sources.
19 questions on SEO and Site Audits
| Question | Short answer |
|---|---|
| How SEO Credits Work at AIWebPageSEO | SEO credits are a prepaid balance used to run tools on AI Web Page SEO. This is how SEO credits work: you top up when you need to, each tool run is deducted from your balance, every tool is available from your first top-up and credits never expire. |
| Why Pay-As-You-Go Site Audits Save Small Businesses Money | Pay-as-you-go site audits save small businesses money because you pay only when you run one. Audits are charged per page, so checking a handful of key pages costs far less than the monthly subscription fees charged by major SEO platforms. |
| What does site audit mean? | A site audit is a full check of a website's technical health, content and search visibility. It looks at page speed, crawling and indexing, broken links, duplicate content, page titles and descriptions, and site structure, then lists the problems to fix and the opportunities to improve. |
| Can I do a site audit myself? | Yes. You can check the basics yourself with a browser: whether pages load quickly on a phone, whether links and buttons work, and whether each page has a clear title and description. Google Search Console, which is free, shows crawl and indexing errors, and audit tools can then flag technical problems. |
| Can I do a website audit myself? | Yes, and many website owners do. A website audit checks technical health, page titles and descriptions, content quality, links, page speed and mobile use. Start with free tools such as Google Search Console and work through one area at a time, for example crawl errors first and then page titles. |
| How do you do an SEO audit? | Start by checking that search engines can crawl and index your pages, using Google Search Console. Then review each page's title, description and headings, check content quality, look at site structure and internal links, fix broken links and redirect chains, and track your current keyword rankings. Fix crawling problems before anything else. |
| What is the main purpose of an SEO audit? | The main purpose of an SEO audit is to find what is holding a site back in search and what would help it rank better. It checks technical factors such as speed, crawling and indexing, on-page factors such as titles and headings, and links from other sites, then turns the findings into a list of fixes ordered by impact. |
| How to audit on-page SEO? | Check each page's title and meta description are unique and match the page's topic, the headings follow a logical order with one H1, and the content is useful and not duplicated. Then check internal links, image alt text, canonical tags, broken links and page speed, and fix the problems with the biggest impact first. |
| How to perform a site audit? | Decide first what the audit is for, such as a traffic drop, a launch or a redesign. Gather data from analytics and a site crawler, fix technical problems first (broken links, redirect chains, duplicate content and pages that cannot be indexed), then review titles, content quality and how the site works on mobile. |
| How to do an SEO site audit? | Crawl the whole site with an audit tool to find broken links, redirect chains, missing titles and descriptions, and slow pages. Check Google Search Console for crawl errors and manual actions, make sure only one version of the site is indexed, and review your XML sitemap, page speed and any thin or duplicate content. |
| How to check SEO of a site? | Run the site through an SEO audit tool, which checks titles, descriptions, headings, speed, mobile use and crawling and usually gives a score out of 100. Treat the score as a summary only: what matters is the specific problems behind it. You can also type site:yourdomain.com into Google to see which pages are indexed. |
| Can I do my own SEO audit? | Yes. A careful self-audit reliably finds the most common problems: crawl errors, broken links, slow pages, missing or duplicate titles and descriptions, and thin content. Free tools such as Google Search Console help. Subtler issues, such as JavaScript rendering or complex canonical problems, are harder to spot without specialist tools. |
| What does a site audit do? | A site audit checks your whole website and lists what is wrong and where. It finds pages search engines cannot crawl or index, broken links, slow pages, duplicate content, missing titles and descriptions, and poor mobile use, and orders the fixes so you can tackle the most important ones first. |
| What is page audit in SEO? | A page audit in SEO is a detailed check of one page to find why it is not ranking as well as it could. It looks at whether the page can be indexed, its title, description and headings, how it uses its main search terms, internal links, speed, mobile use and content quality. |
| What to look for in a technical SEO audit? | Look first at whether search engines can crawl and index every important page: robots.txt, accidental noindex tags and status codes. Then check site structure and internal links, page speed and Core Web Vitals, HTTPS, canonical tags, mobile use, hreflang for international sites and whether your structured data is valid. |
| What is included in a Site Audit? | A full site audit usually covers four areas: technical (crawling, indexing, speed, mobile use, HTTPS, status codes and structured data), on-page (titles, descriptions, headings, content and internal links), off-page (links from other sites) and content (whether pages cover their topics well enough). Decide your priorities first so the audit stays focused. |
| Website Errors and the Types of SEO Audits | The most common website errors are broken links, duplicate content, missing or duplicate titles and descriptions, slow pages, redirect chains, crawl errors and poor mobile layouts. The four main types of SEO audit are technical, on-page, off-page (links) and content audits, and each one finds a different group of these problems. |
| What is a website audit report? | A website audit report sets out how a site performs on technical health, content and search visibility. A good one groups the problems by type and severity, explains why each one matters, gives a specific fix, and puts the most important items first. |
| How to check the SEO of a page? | Check the page loads quickly and works on a phone, then view its source to confirm it has a unique title, a meta description, one H1 heading, a canonical tag pointing to itself, and alt text on its images. Free tools such as Lighthouse in Chrome check these in one report. |
Audit tools checked for false positives
We run other companies' audit tools on our own site and check every finding against the page code and the published rule. Read the false positives reviews.