Free Schema & Rich Results Tools

🗂

Schema Builder …p

Fill in a form to generate valid JSON-LD for 10 schema types — Article, Product, FAQ, LocalBusiness, Event, Recipe, JobPosting, VideoObject, Person, BreadcrumbList.

JSON-LD Code Generator→

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AI Schema Generator …p

Enter any URL and AI reads your page content, detects the correct schema types and generates complete, production-ready JSON-LD with all recommended properties filled in.

AI-Powered Generation→

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Schema Debugger FREE

Scan any URL or paste JSON-LD to get a full structured data audit — rich result eligibility, required/recommended field checks, AEO signals and property tree breakdown.

Structured Data Audit→

✨

Rich Snippets Tester …p

Validate your JSON-LD against Google's rich result requirements. See which rich results your schema unlocks — star ratings, FAQs, product prices, breadcrumbs and more.

Rich Result Validation→

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OG Tag Generator …p

Fetch any URL and generate complete Open Graph and Twitter Card meta tags — ready to copy into your HTML. Includes an audit of existing tags and what's missing.

Open Graph & Twitter Cards→

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Social Preview FREE

See exactly how your page looks when shared on Google, Facebook, Twitter/X, LinkedIn and WhatsApp — before anyone shares it.

Multi-Platform Link Preview→

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SERP Snippet Preview …p

Write and preview your title, meta description and rich snippet type in a live Google search result simulator. Get instant feedback on length and click-through optimisation.

Google Result Simulator→

Why Structured Data Matters in 2026

Schema markup is no longer optional. Rich results (star ratings, FAQs, product prices, breadcrumbs) can increase CTR by 20–30%. More importantly, AI search engines like ChatGPT, Perplexity and Google AI Overviews use your schema to understand and cite your content. Pages without structured data are effectively invisible to these systems.

+20–30% CTRRich results in Google SERPs through FAQ, Product and Article schema

AI CitationsAI search engines use schema to identify credible, citable sources

Knowledge PanelOrganization & Person schema feeds Google's Knowledge Graph

Google Jobs / MapsJobPosting and LocalBusiness schema unlocks specialist Google features

Select Schema Type

Schema Types Reference

Type	Use Case	Key Properties	Rich Result?
Article	Blog posts, news articles	headline, author, datePublished, image	✅ Yes
Product	E-commerce product pages	name, image, description, offers, aggregateRating	✅ Yes
Recipe	Food / cooking pages	name, image, recipeIngredient, recipeInstructions	✅ Yes
FAQPage	FAQ, support pages	mainEntity (Question & acceptedAnswer)	✅ Yes
LocalBusiness	Local company pages	name, address, telephone, openingHours	✅ Yes
Event	Conferences, concerts	name, startDate, location, offers	✅ Yes
JobPosting	Job listings	title, description, hiringOrganization, baseSalary	✅ Yes
VideoObject	Video content pages	name, description, uploadDate, thumbnailUrl	✅ Yes
Person	Author / personal brand	name, jobTitle, email, sameAs	⚠ Limited
BreadcrumbList	Navigation breadcrumbs	itemListElement, position, name	✅ Yes

Generate Schema from URL

AI reads your page title, meta description, H1, OG image, canonical URL and body content to generate the most appropriate and complete schema markup.

📋 Example report 📘 Beginner guide 📖 Full guide

Complete Missing Fields

These fields could not be detected from your page. Fill in what applies — schema updates automatically. Only relevant fields for the detected page type are shown.

ℹ️ Why some fields appear in more than one section Different schema types (Article, Product, Service, LocalBusiness, etc.) each need their own copies of common properties like Author, Currency, Rating and Review Count. For example, the price of a Product is not the same as the price of an Offer or a Service. Fill in only what applies to your business — empty fields are skipped, not patched into the schema.

ORGANISATION

Email Address

Telephone

Street Address

City / Locality

County / Region

Postcode / ZIP

Country Code (ISO)

Founding Year

Legal Name

Slogan / Tagline

Number of Employees

Knows About (comma separated topics)

NAICS Code

ISO 6523 Code

Tax ID / TIN

VAT ID

LEI Code

Alternate Name

Twitter / X URL

LinkedIn URL

Facebook URL

YouTube URL

Instagram URL

Pinterest URL

Threads URL

Bluesky URL

PAGE / CONTENT

Date Published

Date Modified

Author Name

Author Profile URL

Author Job Title

Publisher Name

Publisher Logo URL

Language (e.g. en-GB)

Keywords (comma-separated)

Word Count

Last Reviewed Date

PRODUCT

Items detected from the page. Each row is one Product. Click + Add to add more.

SOFTWARE APPLICATION

Software Version

Application Sub-Category

Browser Requirements

Screenshot URL

Release Notes

Help / Docs URL

Aggregate Rating (e.g. 4.9)

Review Count

Lowest Plan Price (0 if free)

Highest Plan Price

Currency

Feature List (one per line — key features of the software)

Plan Names & Prices (one per line: Name:Price e.g. Free:0)

LOCAL BUSINESS — CORE

Telephone (E.164 e.g. +441142000000)

Price Range (e.g. ££)

Opening Time (24hr)

Closing Time (24hr)

Open Days (comma separated)

Special Hours (e.g. bank holidays)

Area Served

Payment Accepted

Currencies Accepted

Latitude

Longitude

Aggregate Rating (e.g. 4.9)

Review Count

PROFILES & LISTINGS

📍 MAPS & SEARCH

Google Business Profile + Add

Google Maps + Add

Bing Places + Add

Apple Maps + Add

📱 SOCIAL MEDIA

Twitter / X + Add

LinkedIn + Add

Facebook + Add

YouTube + Add

Instagram + Add

Pinterest + Add

TikTok + Add

Threads + Add

Bluesky + Add

Reddit + Add

WhatsApp Business + Add

Snapchat + Add

Vimeo + Add

Tumblr + Add

Mastodon + Add

Flickr + Add

SoundCloud + Add

Spotify + Add

Apple Podcasts + Add

GitHub + Add

⭐ REVIEWS & TRUST

Trustpilot + Add

Checkatrade + Add

Houzz + Add

Tripadvisor + Add

Nextdoor + Add

📋 UK DIRECTORIES

Yell + Add

Thomson Local + Add

192.com + Add

FreeIndex + Add

Scoot + Add

Cylex UK + Add

🌐 KNOWLEDGE & AUTHORITY

Wikipedia + Add

Wikidata + Add

Companies House + Add

E-E-A-T & AEO SIGNALS

VAT Number

Companies House Number

Knows About (comma separated topics)

Award / Accreditation

Member Of (trade body)

Slogan

Booking / Enquiry URL

Wheelchair Accessible (amenityFeature)

Founder Name

Department (e.g. Sales, Support)

Department Name

Department Telephone

Dept Opening Time (24hr)

Dept Closing Time (24hr)

Branch Of (parent company name)

TYPE-SPECIFIC FIELDS

SERVICE

Items detected from the page. Each row is one Service. Click + Add to add more.

OFFER

Offer Name

Offer Description

Price

Currency

Availability

Valid From

Valid Through

Price Valid Until

EVENT

Items detected from the page. Each row is one Event. Click + Add to add more.

RECIPE

Items detected from the page. Each row is one Recipe. Click + Add to add more.

PERSON / AUTHOR

Author Full Name

Author Profile URL

Author Job Title

Author Twitter / X URL

Author LinkedIn URL

Additional Profile URLs (one per line)

Author Description

Author Image URL

HOW-TO

Author Name

Description

Total Time (e.g. PT10M)

Estimated Cost

Currency

Supplies Needed (comma-separated)

Tools Needed (comma-separated)

Yield / Result (what user achieves)

JOB POSTING

Items detected from the page. Each row is one Job. Click + Add to add more.

VIDEO

Items detected from the page. Each row is one Video. Click + Add to add more.

PERSON

Job Title

Works For (Organisation)

Nationality

Birth Date

Award

Alumni Of

COURSE

Items detected from the page. Each row is one Course. Click + Add to add more.

REVIEW

Items detected from the page. Each row is one Review. Click + Add to add more.

FAQ PAGE

Author Name

Date Published

Language

QUESTIONS & ANSWERS

Question 1

Answer 1

Question 2

Answer 2

Question 3

Answer 3

ITEM LIST

Items detected from the page. Each item needs a name and URL at minimum.

BREADCRUMB LIST

DISCUSSION FORUM POSTING

Items detected from the page. Each row is one Forum Post. Click + Add to add more.

Manual Schema Builder

Prefer to fill in fields manually? Select a type and complete the form.

Generated JSON-LD

Scan a URL

Or Paste JSON-LD Directly

80+ Green — Good · Eligible for rich results 50–79 Orange — Needs work · Missing recommended fields <50 Red — Critical · Required fields missing, not eligible for rich results — Grey — Worth including · improves entity understanding

📋 Example report 📘 Beginner guide 📖 Full guide

🌐 From URL

📋 Paste JSON-LD

💡 Recommendations

Check Rich Results for a URL

📋 Example report 📘 Beginner guide 📖 Full guide

Generate Tags from URL

We'll fetch your page and generate optimised Open Graph and Twitter Card tags based on your existing content.

Open Graph Twitter Card

📋 Example report 📘 Beginner guide 📖 Full guide

Edit Snippet

Page Title Meta Description Page URL Rich Snippet Type

Live Preview

Approximate Google SERP rendering

yoursite.com › page

Your Page Title Here

Your meta description will appear here. Make it compelling and include your main keyword naturally.

📋 Example report 📘 Beginner guide 📖 Full guide

💡 Tip: Titles of 50–60 characters and descriptions of 150–160 characters are optimal. Adding a rich snippet type can increase click-through rate by 20–30%.

Schema & Structured Data Tools

🗂 Schema Builder …p

🤖 AI Schema Generator …p

🔬 Schema Debugger FREE

✨ Rich Snippets Tester …p

🔗 OG Tag Generator …p

👁 Social Preview

🔍 SERP Snippet Preview …p

The Local Takeover