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From a blank page to an SEO, AEO and schema-optimised website — a step-by-step guide for non-technical website owners, using free tools (FileZilla and Notepad++) and the AIWebPageSEO audit tools. No coding required.
Once upon a time there was a bookie who spent all year trying to get into the posh boxes at Ascot. One year he finally managed to secure a place for around £1,000 and went merrily along to set up his pitch, thinking it would be a good day. To cut a long story short, all you could hear was him moaning. Rich folk with £10k bottles of champagne were placing 25p each-way bets and wanting every penny back, and one chap had a tenner to win that wiped out his profit. The moral: sometimes what you think you get is not what you get — and we are here because we do not know what to do with a blank page.
Every great web page starts blank. Over these steps we turn an empty page into something Google and AI search engines actually notice — one small step at a time, no jargon and no scary code.
You will need two free programs: FileZilla to move files to and from your website, and Notepad++ to edit them safely (never use Word). These are what we use; any similar editor works. See our setup guide to download and configure both.
SEO helps Google find and rank your page. AEO (Answer Engine Optimisation) helps AI answer engines like ChatGPT and Perplexity quote your page. Schema is a hidden structured-data label that tells both exactly what your page is. You only need to add the right bits.
Your title is the headline Google shows; your description is the summary underneath. Use our Meta Analyzer to see what yours say now and what they should say, then paste the fix in with Notepad++ and upload with FileZilla.
Headings are like chapter titles search engines read to understand your page. Use one main H1 heading and clear sub-headings. Our Site Audit flags heading problems and how to fix them.
Schema is hidden text that tells Google your page is a business, article, product or review. Our AI Schema Generator reads your page and writes the JSON-LD snippet for you, which can earn rich Google results with stars and extra info.
Validate your snippet with our Schema Debugger, which scores your markup 0–100 against Google's rules and tells you what to fix.
An llms.txt file is a simple text file that tells AI search engines what your site is about and which pages matter. Our LLMs.txt Auditor checks for one and generates a proper file you upload to your site root with FileZilla.
Our AEO Checker shows how visible your page is to ChatGPT, Perplexity and Google AI Overviews, and what to tweak to get quoted more often.
If you serve a local area this matters for Google and for AI answers recommending nearby businesses. Run our Maps Audit, Google Business Profile Audit and Local SEO Checker.
Google rewards pages that are easy to read and clearly written by someone who knows their subject (E-E-A-T). Run our Readability and E-E-A-T checks.
A slow page loses visitors and rankings. Our Core Web Vitals check measures your speed and identifies what is slowing you down, usually large images or clutter.
You now have a proper title, clean headings, working schema, an llms.txt file, AI visibility, strong local signals, readable trusted content and good speed — a page Google and the AI engines notice. Run the full Site Audit any time to keep it sharp.
SEO helps Google rank your page, AEO helps AI engines quote your page, and Schema is structured data that tells both what your page is.
No. The guide uses free tools and the audit tools generate the schema, llms.txt and fixes for you to copy and paste.
A simple text file in your site root that tells AI search engines what your site is about and which pages matter.
Pay-as-you-go with no subscription. Most checks cost between 1p and £3.99 per run, and credits never expire.