Schema and Structured Data: Questions Answered
What schema markup and structured data are, how to write JSON-LD, how to add it on any site including Shopify and WordPress, how to test it, and what changed when Google ended FAQ rich results in 2026.
Each answer below gives the short version first. Open the full article for the steps, the reasons and the official sources.
9 questions on Schema and Structured Data
| Question | Short answer |
|---|---|
| Generate Schema Markup Without a Monthly SEO Bill | You can generate schema markup without a monthly bill by using a pay-as-you-go schema generator. It reads your page URL, picks the right type such as FAQPage, Product or LocalBusiness, and builds production-ready JSON-LD, so you pay only per run. |
| What is schema markup in AI? | Schema markup is structured data code that tells search engines and AI systems exactly what a page contains, such as a product, an article, a business or a question and answer. AI tools can read these labelled facts directly instead of guessing from the text, which makes it more likely they will understand and cite the page correctly. |
| Which Site Audit Report Finds Structured Data Issues? | Structured data problems show up in the technical SEO part of a site audit, which flags missing required fields, invalid values and wrongly built JSON-LD. To check exactly what Google reads from a page, test it in Google's Rich Results Test. |
| What is schema markup? | Schema markup is structured data code added to a page that tells search engines exactly what the content is, such as a product, a recipe, an event or a review. Search engines read these labelled facts directly instead of guessing, and some types can make a page eligible for rich results such as star ratings or prices in search listings. |
| How do I do schema markup? | Write the schema as JSON-LD, using the vocabulary from schema.org, inside a script tag of type application/ld+json in the page's head. Choose the type that fits the page, such as Article, Product or LocalBusiness, and fill in its properties from what is visible on the page. Then test it with Google's Rich Results Test. |
| What is schema markup for dummies? | Schema markup is a label in your page's code that tells search engines exactly what something is: this is a product, this is its price, this is an event and here is its date. Search engines then do not have to guess, and some types can make your page eligible for enhanced listings such as star ratings or prices in search results. |
| Are FAQs still good for SEO now Google has dropped FAQ rich results? | Yes, if they answer real questions. From 7 May 2026, Google no longer shows the FAQ rich result in Google Search at all, but that only removed a search display. Visible questions and answers still help readers, and FAQPage markup is still valid schema.org, provided it matches the text people can see on the page. |
| What does JSON-LD mean, and how do I add schema markup? | JSON-LD is a JSON-based format for Linked Data, published as a W3C standard. It is the format Google recommends for structured data. You write a small block describing your page using schema.org types, place it in a script tag with type application/ld+json, then test it with Google's Rich Results Test. |
| How do I add schema markup on Shopify or WordPress? | On Shopify, themes already include product schema, and you add more by editing theme code under Online Store, then Edit code from the theme menu, or with the structured_data Liquid filter. On WordPress, use a structured data plugin or add JSON-LD through the wp_head hook in a child theme. Always test the result with Google's Rich Results Test. |