How to Fix Every Google Maps Audit Finding
The Google Maps Audit evaluates how your business appears in Google Maps specifically — pin accuracy, hours completeness, photo quality and quantity, category selection, review volume and the service-area or product-list completeness. Maps appearance differs from GBP appearance in subtle ways. This index covers every finding.
By finding type
Pick the finding matching yours:
📍 Fix wrong pin location PLANNED
Pin a few hundred metres from your actual entrance. Customers go to wrong door. Suggest-an-edit workflow, the manager-verified pin adjustment, the Plus Code approach for hard-to-pin locations.
🕐 Fix missing or wrong hours PLANNED
Hours blank, hours wrong, holiday hours missing. The full hours schema: regular, special, more-hours (delivery, drive-through, kitchen). Why "Permanently Closed" flag matters.
📷 Fix weak photo strategy PLANNED
Listings with 100+ photos get 520% more direction requests. Photo categories: exterior, interior, team, products, work-in-progress. Weekly upload cadence.
🏷️ Fix wrong primary category PLANNED
Primary category drives 80% of map visibility. Most specific fit, never broadest. The competitor-research approach: which category does your top-ranked local competitor use?
⭐ Fix low review count and velocity PLANNED
Map-pack ranking weights review count and recency. The legitimate-review-acquisition patterns, the QR-code-at-point-of-sale tactic, response cadence.
🛠️ Fix missing services and products PLANNED
Services and products sections let you list specifics with descriptions, prices, photos. Most businesses leave these blank. Adding 10+ services with rich descriptions adds keyword coverage.
📝 Fix missing posts PLANNED
Posts appear in Maps as well as GBP. Weekly cadence minimum. Offers, events, products, news. The post-types that perform best in Maps display.
✅ Fix missing attributes PLANNED
Attributes are Maps filters: wheelchair access, free WiFi, outdoor seating, women-owned. Fill every relevant attribute — they appear in highlight cards and Maps search filters.
By platform
Maps optimisation by business type:
🍽️ Optimise Maps for restaurants PLANNED
Menu integration, dietary attributes, the reservation-link option, food-photo upload cadence, the popular-times accuracy.
🔧 Optimise Maps for service-area businesses PLANNED
Service-area setting vs hidden-address vs storefront mix, the multi-postcode coverage, the "serves all of London" vs specific postcodes decision.
🏬 Optimise Maps for multi-location PLANNED
Bulk management at 10+ locations, brand consistency, per-location photo strategy, review-response at scale.
What our Google Maps Audit checks
The audit evaluates pin accuracy, hours completeness, photo count and recency, primary and secondary category fit, review velocity and rating, services and products section completeness, post cadence and attribute coverage. For the full reference, see the Maps Audit Guide.
🗺️ Audit your Maps presence first
Maps drives 70% of foot-traffic discovery for local businesses. Audit, optimise, watch direction-requests climb.
Run Maps Audit →