How to Fix Every Google Maps Audit Finding

The Google Maps Audit evaluates how your business appears in Google Maps specifically — pin accuracy, hours completeness, photo quality and quantity, category selection, review volume and the service-area or product-list completeness. Maps appearance differs from GBP appearance in subtle ways. This index covers every finding.

New here?

Start with the Maps Audit Guide and the GBP Guide.

By finding type

Pick the finding matching yours:

📍 Fix wrong pin location LIVE

Pin a few hundred metres from your actual entrance. Customers go to wrong door. Suggest-an-edit workflow, the manager-verified pin adjustment, the Plus Code approach for hard-to-pin locations.

🕐 Fix missing or wrong hours LIVE

Hours blank, hours wrong, holiday hours missing. The full hours schema: regular, special, more-hours (delivery, drive-through, kitchen). Why "Permanently Closed" flag matters.

📷 Fix weak photo strategy LIVE

Listings with 100+ photos get 520% more direction requests. Photo categories: exterior, interior, team, products, work-in-progress. Weekly upload cadence.

🏷️ Fix wrong primary category LIVE

Primary category drives 80% of map visibility. Most specific fit, never broadest. The competitor-research approach: which category does your top-ranked local competitor use?

⭐ Fix low review count and velocity LIVE

Map-pack ranking weights review count and recency. The legitimate-review-acquisition patterns, the QR-code-at-point-of-sale tactic, response cadence.

🛠️ Fix missing services and products LIVE

Services and products sections let you list specifics with descriptions, prices, photos. Most businesses leave these blank. Adding 10+ services with rich descriptions adds keyword coverage.

📝 Fix missing posts LIVE

Posts appear in Maps as well as GBP. Weekly cadence minimum. Offers, events, products, news. The post-types that perform best in Maps display.

✅ Fix missing attributes LIVE

Attributes are Maps filters: wheelchair access, free WiFi, outdoor seating, women-owned. Fill every relevant attribute — they appear in highlight cards and Maps search filters.

By platform

Maps optimisation by business type:

🍽️ Optimise Maps for restaurants LIVE

Menu integration, dietary attributes, the reservation-link option, food-photo upload cadence, the popular-times accuracy.

🔧 Optimise Maps for service-area businesses LIVE

Service-area setting vs hidden-address vs storefront mix, the multi-postcode coverage, the "serves all of London" vs specific postcodes decision.

🏬 Optimise Maps for multi-location LIVE

Bulk management at 10+ locations, brand consistency, per-location photo strategy, review-response at scale.

What our Google Maps Audit checks

The audit evaluates pin accuracy, hours completeness, photo count and recency, primary and secondary category fit, review velocity and rating, services and products section completeness, post cadence and attribute coverage. For the full reference, see the Maps Audit Guide.

🗺️ Audit your Maps presence first

Maps drives 70% of foot-traffic discovery for local businesses. Audit, optimise, watch direction-requests climb.

Run Maps Audit →

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