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Geo-Grid Audit: Map Your Google Maps Ranking Positions

A geo-grid audit places a grid of points around your business and checks your Google Maps ranking at each one. The result is a visual map showing exactly where you are visible to local customers and where competitors are beating you.

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Why your Google Maps ranking is not the same everywhere

Many business owners assume they either rank in Google Maps or they do not. The reality is more nuanced — your ranking varies significantly depending on where the person searching is located. A customer searching from your street may see you in position 1. A customer searching from two miles away may not see you at all.

The opportunity: Most businesses have no idea their ranking varies this much. Running a geo-grid audit reveals specific geographic gaps you can target with location-specific content and review generation.

How to read geo-grid results

The grid is colour coded by ranking position at each point. Green dots show positions 1-3 where you appear in the local 3-pack. Amber shows positions 4-10 where you are visible but not in the premium positions. Red shows positions below 10 where customers in that area cannot find you.

What to do with the results

  1. Identify clusters of red dots — these are your priority areas
  2. Create a location-specific landing page for each weak area
  3. Ask customers in weak areas to leave reviews mentioning their location
  4. Build citations from local directories covering those areas
  5. Re-run the geo-grid audit after 4-6 weeks to measure improvement

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