How to Fix Every Local SEO Finding
The Local SEO Checker audits the signals that determine local-pack rankings — NAP consistency, citation coverage, LocalBusiness schema completeness, review velocity, GMB optimisation and geo-targeted content. Local SEO operates on different rules to general SEO. This index covers every fix.
By finding type
Pick the finding matching yours:
📍 Fix NAP inconsistency PLANNED
Name, Address, Phone must match exactly everywhere — your site, GBP, directories, social. Variations Google reads as separate businesses. Audit, normalise, push corrections to aggregators.
📚 Fix missing citations PLANNED
Citations on Yell, Yelp, FreeIndex, Bing Places, Apple Maps, industry-specific directories. The Tier-1 vs Tier-2 vs spam-citation hierarchy. The aggregator approach via Whitespark / BrightLocal.
🏛️ Fix LocalBusiness schema gaps PLANNED
LocalBusiness with full address, geo coordinates, opening hours, areaServed. The schema-type subclass for your specific business (Restaurant, Plumber, Dentist). What Google reads for the Knowledge Panel.
⭐ Fix low review velocity PLANNED
Reviews per month matter as much as total count. Velocity below 1/month signals stagnation. The legitimate review-request patterns, the timing within customer journey, what NOT to do (incentives, fake reviews).
🗺️ Fix map-pack invisibility PLANNED
You rank organic page 1 but not in the map pack. The map-pack signals: proximity, relevance, prominence. Fixing each — and accepting that proximity is fixed by your physical location.
📝 Fix geo-targeted content gaps PLANNED
City pages, neighbourhood pages, service-area landing pages. The duplicate-content trap when scaling to many locations. The unique-content-per-page requirement and how to make it sustainable.
🚗 Fix service-area coverage PLANNED
For mobile/service-area businesses without a fixed address. The GBP service-area setting, the per-postcode page strategy, when it crosses into duplicate-content territory.
🏬 Fix multi-location SEO PLANNED
5+ locations need a store-locator, individual location pages, GBP per location, citation strategy at scale. The brand-consistency vs location-specificity balance.
By platform
Local SEO patterns by business type:
🏬 Fix Local SEO for brick-and-mortar PLANNED
Fixed-location businesses: full address, opening hours, GBP optimisation, citation in local directories, neighbourhood-page strategy.
🔧 Fix Local SEO for service-area businesses PLANNED
Plumbers, electricians, mobile services: hidden address, service-area setting, per-postcode pages, the multi-area expansion challenge.
🏢 Fix Local SEO for multi-location chains PLANNED
Store-locator structure, per-location pages, GBP at scale via the bulk-management tools, brand-consistent reviews response.
What our Local SEO Checker checks
The checker audits NAP consistency across major citation sources, LocalBusiness schema completeness, review velocity, GBP optimisation signals, geo-content coverage, and competitive positioning in the map pack. For the full reference, see the Local SEO Guide.
📍 Audit your local presence first
Local SEO has the highest ROI of any SEO sub-discipline — fewer competitors, faster wins.
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