Local SEO Example: Geo-Grid, NAP and Citation Audit
This example shows the AIWebPageSEO Local SEO Audit for Sheffield Plumbing Co. Local SEO Score is 71 out of 100. Average Google Maps position is 3.2 with strong city-centre coverage but weaker results in outlying areas. Seven NAP mismatches detected across citation directories and twelve high-authority directories are missing or incomplete.
| Search location | Distance | Position | Status |
|---|---|---|---|
| Sheffield city centre | 0.8 km | 1 | ✅ Map pack |
| Ecclesall Road | 2.1 km | 2 | ✅ Map pack |
| Hillsborough | 3.4 km | 3 | ✅ Map pack |
| Crookes | 2.8 km | 5 | ⚠ Below pack |
| Meadowhall | 6.2 km | 11 | 🔴 Out of radius |
| Rotherham | 9.1 km | 18 | 🔴 Competitor wins |
Yelp — phone mismatch
Your Google Business Profile lists +44 114 555 0123 but Yelp lists +44 114 555 0124. Phone numbers MUST match across all citations. Update Yelp listing immediately — Google penalises NAP inconsistency.
Yell.com — address mismatch
Yell.com address says "Unit 5" but your GBP says "Unit 5A". Even small variations hurt local ranking. Standardise to one canonical address format and update everywhere.
Foursquare — business name variant
Foursquare uses "Sheffield Plumbing" but your GBP is "Sheffield Plumbing Co". The "Co" suffix matters. Make the name byte-for-byte identical across all citation sources.
| Directory | Authority | Local SEO impact | Status |
|---|---|---|---|
| Bing Places | High | Direct ranking impact | 🔴 Missing |
| Apple Maps | High | iOS map searches | 🔴 Missing |
| TripAdvisor | Medium | Trust signal | ⚠ Incomplete |
| Checkatrade | High (trade) | Industry trust | 🔴 Missing |
| Trustpilot | High | Review signal | 🔴 Missing |
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