How to Fix Every App Store Audit Finding
The App Store Audit evaluates your iOS App Store and Google Play listings — keyword visibility, screenshot effectiveness, review velocity, conversion rate from impression to install, category competition. ASO mirrors SEO but with different ranking weights and shorter content limits. This index covers every finding.
By finding type
Pick the finding matching yours:
🏷️ Fix weak app title LIVE
App title is the single most-weighted ASO field. iOS: 30 chars. Google Play: 30 chars. Brand name + primary keyword. The keyword-stuffing rejection risk vs the keyword-absent visibility loss.
📝 Fix subtitle / short description LIVE
iOS subtitle: 30 chars. Google Play short description: 80 chars. Secondary keywords + value prop. The benefit-vs-feature framing that converts.
🔑 Fix keyword field strategy LIVE
iOS keyword field: 100 chars hidden. Google Play: no keyword field; keywords inferred from description. Different optimisation per platform. The keyword-research approach for ASO specifically.
📷 Fix weak screenshots LIVE
First 2-3 screenshots drive 90% of install decisions. Annotated screenshots beat raw screenshots. The 5-screenshot story arc: problem, solution, key feature, social proof, CTA.
🎬 Fix missing or weak preview video LIVE
Preview videos increase install rate 25%+ when done well. iOS: 30 seconds. Google Play: up to 2 minutes. The 5-second hook rule. Why most preview videos hurt instead of help.
⭐ Fix low review velocity LIVE
Review velocity weights heavily in app-store algorithms. In-app review prompts (timing matters — after value moment, not on launch). Response to reviews. The 4.5+ star threshold that unlocks featured placement.
🏷️ Fix wrong category LIVE
Primary category controls visibility in browse and category-specific charts. Competitive Calculus: less-competitive secondary categories can be better than over-competitive primary. The category-switching workflow.
📉 Fix conversion-rate drop LIVE
Impressions stable, installs falling. Screenshots refresh, subtitle test, preview video test. A/B testing via Apple's Product Page Optimization and Google's Store Listing Experiments.
By platform
ASO patterns by store:
🍎 Optimise iOS App Store specifically PLANNED
Keyword field strategy, the subtitle vs description weighting, Apple Search Ads integration, the App Privacy labels impact on conversion.
🤖 Optimise Google Play specifically PLANNED
Description keyword density, the 'editor's choice' criteria, the Google Play Console experiments, the install-rate-after-uninstall signal.
🌍 Optimise app localisation PLANNED
Per-locale title, subtitle, screenshots, keywords. The high-ROI markets vs low-ROI localisation effort, the per-market keyword research.
What our App Store Audit checks
The audit pulls your iOS App Store and Google Play listings, scores keyword visibility, screenshot effectiveness, review velocity and rating, conversion rate from impression to install, and benchmarks against direct competitors. For the full reference, see the App Audit Guide.
📱 Audit your listings first
ASO compounds: small listing improvements drive sustained install gains over months.
Run App Store Audit →