Your competitors are ranking above you for a reason. A proper competitor analysis reveals exactly what they are doing — their top pages, their keyword strategy, their backlink profile — so you can replicate what works and exploit what they are missing.
⚔️ Run Competitor Analysis All Performance Tools →A competitor SEO analysis is a systematic review of what your competitors are doing in search to outrank you. It covers their keyword rankings, their most linked pages, their content strategy and their technical SEO. The goal is to find what is working for them and identify gaps you can exploit.
Your SEO competitors are not always your business competitors. Search for your most important keywords and note which sites consistently appear in the top 10. These are the sites you need to analyse — regardless of whether they sell the same products as you.
A site with significantly more authoritative backlinks will generally outrank you regardless of content quality. Understanding the gap tells you how much link building effort is needed.
Keywords your competitors rank for that you do not are immediate opportunities. Prioritise those with high search volume and low competition where you can create better content than what currently ranks.
Look at which pages earn the most links and traffic. What format do they use — guides, tools, data studies, comparison pages? What depth do they go into? Create better versions of their best performing content.
Run the Competitor Analysis and get actionable results in minutes. Pay as you go — no subscription needed.
Run Competitor Analysis →