App Store Optimisation Basics for Complete Beginners

⭐ Beginner — No coding experience needed

What you will learn in this guide

What ASO is and how it differs from SEO
Which app listing elements most affect your store ranking
How to choose keywords for your app title and subtitle
Why screenshots and preview videos affect conversion rate
How to audit your app listing using the free tool

1 What is ASO?

ASO (App Store Optimisation) is the process of improving your app's visibility in the App Store and Google Play search results. It is to app stores what SEO is to Google — optimising your listing so more people find and download your app organically.

Why it matters: 65% of app downloads start with a search in the app store. Ranking higher for relevant keywords directly increases organic downloads without spending on paid user acquisition.

2 The most important ASO elements

Element	Ranking impact	Conversion impact
App title	🔴 Very high	High
Subtitle (iOS)	🟠 High	Medium
Keywords field (iOS)	🟠 High	None
Description	Medium (Google Play)	High
Screenshots	None	🔴 Very high
Preview video	None	🔴 Very high
Ratings & reviews	🟠 High	🔴 Very high

3 How to audit your app listing

1Run the App Store AuditGo to app-audit.html and enter your app's App Store or Google Play URL.
2Fix listing quality issues firstMissing subtitle, weak title keywords, no preview video — these are immediate improvements with direct impact on ranking and conversion.
3Review keyword opportunitiesThe audit identifies keywords your competitors rank for that you do not. Add the most relevant ones to your title, subtitle and keywords field.

Written by

John

Founder, AIWebPageSEO

ASO is one of the most neglected growth channels for app developers. Most apps have obvious listing issues — a missing subtitle, generic screenshots, no preview video — that cost downloads every day. The App Store Audit finds them all in one pass.

🔗 AIWebPageSEO.com 🔍 Try the tool →

ASO for Beginners: Optimise Your App Listing Step by Step

What you will learn in this guide

1 What is ASO?

2 The most important ASO elements

3 How to audit your app listing