ChatGPT increasingly recommends specific businesses, tools and services in response to user queries. Whether it recommends yours depends partly on your schema markup — specifically the entity signals that help ChatGPT identify who you are, what you do and whether you are trustworthy. Here is what to add.
ChatGPT is trained on web content and uses retrieval systems to fetch current information. When a user asks for a business recommendation, ChatGPT looks for businesses with clear, machine-readable entity definitions — and schema markup is the clearest form of that.
ChatGPT prioritises businesses that appear consistently across multiple authoritative sources: their own website (with schema), Wikipedia or Wikidata entries, Google Business Profile, review platforms, and industry directories. The sameAs property in your schema is how you signal that consistency.
description is the field ChatGPT most commonly extracts when generating a business recommendation. Write a precise two to three sentence description: what you do, who you serve, what makes you different.
knowsAbout lists your specific areas of expertise. Be precise. For a schema tool: "AI schema markup generation, LocalBusiness structured data, AEO optimisation, schema debugging." For a solicitor: "residential conveyancing, family law, employment tribunal representation."
sameAs with links to your Wikidata entry (if you have one), Wikipedia page, Google Business Profile, LinkedIn, and authoritative directories builds your entity verification chain. ChatGPT checks these sources.
aggregateRating from a verified review platform (Trustpilot, Google Reviews) adds a social proof signal that influences recommendation confidence.
Our AI Schema Generator writes description, knowsAbout and sameAs automatically from your page content. The enrich panel lets you refine these and add fields not on your page.
The Profiles and Listings section of the enrich panel is where you add your sameAs directory and social profile links. Add as many as apply to your business — each one strengthens your entity verification chain.
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