Schema Markup for AI Search Engines

AI search engines do not work like Google. They do not rank pages โ€” they extract entities and verify facts. Schema markup is one of the clearest signals they use. If your business is not in their training data and has no schema markup, you are invisible to AI search. Here is how to fix that.

Why AI engines read schema markup

ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot all crawl the web and read structured data. Schema markup gives them machine-readable facts โ€” your business name, what you do, where you are, what you specialise in โ€” that do not require interpretation.

When a user asks an AI engine "who offers emergency dental care in Leeds" or "what is the best schema generator that works on Wix", the AI looks for businesses with clear entity definitions. Schema markup is how you provide those definitions.

The specific fields AI engines use

description is the single most important field. AI engines extract this verbatim when citing businesses. Write a clear, factual two to three sentence description of exactly what your business does and who it serves.

knowsAbout is a list of your specific areas of expertise. Be specific โ€” "SEO" is weak, "LocalBusiness schema markup, AEO optimisation, structured data for AI search" is strong.

sameAs with links to Wikipedia, Wikidata, your Google Business Profile and authoritative directories tells AI engines your entity is verified across multiple trusted sources.

featureList for software and SaaS products lists your specific features. AI engines use this to match your product to feature-specific queries.

foundingDate, legalName and vatID disambiguate your entity from other businesses with similar names.

How to add AI-ready schema to your site

Our AI Schema Generator writes all AEO fields automatically from your page content. Use the enrich panel to add knowsAbout topics, featureList items and sameAs directory links that are not on your page.

Our Schema Debugger flags AEO issues separately so you can see exactly which fields are missing. Run our AEO Checker after for a complete picture beyond just schema markup.

Generate AI-ready schema for your business

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