Schema Generator for Tradespeople — UK Trades

For UK tradespeople — electricians, builders, roofers, gardeners, painters, carpenters — local search visibility is the difference between a full diary and an empty one. Schema markup is one of the strongest signals for Google Maps 3-pack rankings. Our generator reads your trades website and writes the correct schema for your specific trade in about 60 seconds.

Which schema types apply to tradespeople

Schema.org has specific subtypes for most trades. Electrician, Plumber, HVACBusiness, RoofingContractor, HomeAndConstructionBusiness, MovingCompany, LawnCareService, CleaningService — each is a specific LocalBusiness subtype that tells Google exactly what kind of trade you are.

Using the correct subtype matters for Maps rankings. Google matches search queries to schema types. A search for "electrician near me" favours pages with Electrician schema over generic LocalBusiness schema.

Trust signals for trades — what to include

For UK tradespeople, trust signals are particularly important because customers are inviting you into their home. Schema markup lets you signal trustworthiness directly.

NICEIC or NAPIT registration for electricians, Gas Safe registration for gas engineers, NHBC registration for builders — these go in the identifier property. Checkatrade, TrustATrader or MyBuilder profiles go in sameAs. Your aggregate rating from Google Reviews or Checkatrade goes in aggregateRating.

These trust signals appear in rich results and are increasingly read by AI search engines when recommending local tradespeople. A Gas Safe registered plumber with a 4.9 rating on Checkatrade, consistently described across schema markup and directories, is far more likely to be cited than an unverified generic listing.

How to use our generator for trades

Paste your trades website URL into the AI Schema Generator. It detects your trade type, reads your page and generates the complete JSON-LD in about 60 seconds.

Add your trade registration numbers, Checkatrade and TrustATrader profile URLs, aggregate rating and service area via the enrich panel. Copy the output and paste it into your website head section.

Run the Schema Debugger to confirm your score. Most trades websites have no schema at all and go from 0 to 75+ in a single generation pass.