Google Business Profile Schema Markup — Connect Your GBP to Your Website

Your Google Business Profile and your website schema markup should tell Google the exact same story. When they do not match — different phone numbers, different opening hours, different address format — Google trusts your business less. When they are perfectly consistent and your schema directly links to your GBP URL, you strengthen your local search signals significantly. Here is how to do it correctly.

Why GBP and schema markup need to match

Google cross-references your website schema against your Google Business Profile. When the name, address and phone number (NAP) are consistent across both, it confirms your business is legitimate and accurately described. Inconsistencies — even minor ones like "St" versus "Street" — create doubt and reduce your local ranking signals.

Beyond NAP consistency, linking your schema directly to your GBP URL using the sameAs property tells Google explicitly that your website and your Maps listing are the same business entity. This is one of the clearest entity signals you can send.

What to include in your schema for GBP

Your GBP URL goes in the sameAs array of your LocalBusiness schema block. Google Business Profile URLs look like https://g.page/yourbusiness or https://business.google.com/...

Your Google Maps CID link (the direct Maps URL for your listing) goes in the hasMap property. This is different from the GBP URL — it is the maps.google.com URL with your business location.

Your opening hours in schema must exactly match your GBP opening hours. Our generator writes OpeningHoursSpecification blocks for each day, including special hours for bank holidays if you add them.

Your telephone, email and address must use exactly the same format in schema as in your GBP listing. Our enrich panel pre-populates these from your existing page schema if it is already present.

Using our generator to connect GBP and schema

After generating your schema from your page URL, open the Profiles and Listings section of the enrich panel. Add your Google Business Profile URL in the GBP field and your Google Maps URL in the Google Maps field. Both are added to your sameAs array automatically.

Add your Bing Places URL, Apple Maps URL and the UK directories where your business is listed. The more consistent your entity presence across authoritative sources, the stronger your local search signals.

Run the result through the Schema Debugger to confirm all fields are present and your score is 80 or above.