What types of schema can I build?

The Schema Builder supports all major schema types including Article, BlogPosting, Product, LocalBusiness, Organization, Person, FAQ Page, HowTo, Recipe, Event, Review, AggregateRating, BreadcrumbList, VideoObject, Course, and JobPosting. Select the type, fill in the required and optional fields, and the builder generates valid JSON-LD code ready to paste into your page.

Where do I add JSON-LD schema to my page?

Add JSON-LD schema in a script tag with type='application/ld+json' anywhere in your HTML — in the head or body. Google can read it from either location. Best practice is to place it in the head section. Paste the generated code directly — no modification needed.

How do I know if my schema is working?

After adding schema to your page, validate it using the Schema Debugger tool. It checks the markup against schema.org specifications and Google's requirements for rich results. For live pages, use Google Search Console's Rich Results report to see which pages are eligible for rich results and whether any schema errors exist.

How to Create Valid JSON-LD Structured Data Markup

How the Schema Builder works

Select a schema type from the dropdown. The builder shows all available properties for that type — marking required fields in red and recommended fields in amber. Fill in the values and the JSON-LD code updates in real time. Copy the finished code and paste it into your page HTML.

Always validate: After adding schema to your page, run the Schema Debugger to confirm it is valid. Invalid schema does not earn rich results and can generate errors in Search Console.

The most important schema types for most sites

Schema type	Rich result	Best for
FAQPage	Expandable Q&A in results	Any page with question and answer content
Product	Price, rating, availability	Ecommerce product pages
LocalBusiness	Knowledge panel, map	Any business with a physical location
Article	Top Stories, news carousel	Blog posts and news articles
HowTo	Step-by-step instructions	Tutorial and instructional content
Recipe	Cook time, ingredients, rating	Food and recipe content
BreadcrumbList	Breadcrumb path in results	Every page on a structured site

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Schema Builder: Build Valid JSON-LD for Any Page Type

How the Schema Builder works

The most important schema types for most sites

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