JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for adding schema markup to web pages. It is placed in a script tag with type='application/ld+json' in the head or body of your page. Google prefers JSON-LD over microdata and RDFa because it can be added without modifying the visible HTML of the page.

Which schema types get rich results in Google?

Schema types that currently generate rich results in Google include FAQPage (expandable Q&A in results), HowTo (step by step instructions), Recipe (with ratings, cook time and calories), Product (with price and availability), Review and AggregateRating (star ratings), Event (with date and location), and LocalBusiness (with address and hours in the local panel).

How do I validate my JSON-LD schema?

Run the JSON-LD Checker in AIWebPageSEO Audit Tools. It validates your schema against the schema.org specification and identifies errors that prevent rich results. You can also use Google's Rich Results Test at search.google.com/test/rich-results to see which rich results your schema is eligible for.

JSON-LD Schema: Implementation and Validation Guide

JSON-LD structured data tells Google exactly what your content is about — your business, your products, your reviews, your FAQs. Get it right and Google may reward you with rich results that dramatically increase your click-through rate.

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Why structured data matters for SEO

Search engines understand natural language but they understand structured data better. JSON-LD schema removes ambiguity — instead of Google guessing that a number on your page is a price, you explicitly declare it as a price using schema markup. This enables rich results: enhanced search listings with star ratings, prices, FAQ dropdowns, recipe cards and more.

Click-through rate impact: Rich results consistently achieve higher click-through rates than standard blue link results for the same ranking position. FAQ rich results in particular can double the space your result takes in search pages, pushing competitors further down.

The most important schema types for most websites

Organization or LocalBusiness

Add this to your homepage to tell Google your business name, address, phone number, logo and social profiles. This powers your Google Knowledge Panel and local search results.

FAQPage

Add FAQ schema to any page with question and answer content. Google displays these as expandable dropdowns directly in search results, dramatically increasing your visual presence.

BreadcrumbList

Add breadcrumb schema to show your site structure in search results. Google displays the breadcrumb path instead of the URL, making results cleaner and more informative.

Article

Add Article schema to blog posts and news content with datePublished, dateModified, author and publisher. Required for inclusion in Google News and Top Stories carousels.

Quick win: Add FAQPage schema to your top 5 landing pages. Write 3-5 questions your customers actually ask, with concise answers. Submit the pages for indexing in Search Console after adding the schema.

📋 Check JSON-LD Schema Now

Run the JSON-LD Checker and get actionable results in minutes. Pay as you go — no subscription needed.

Check JSON-LD Schema →

JSON-LD Schema: Implementation and Validation Guide

Why structured data matters for SEO

The most important schema types for most websites

Organization or LocalBusiness

FAQPage

BreadcrumbList

Article

📋 Check JSON-LD Schema Now

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