Trust Audit Example: 83/100 (Grade A) for BBC.co.uk
This example shows the AIWebPageSEO Trust Audit running on bbc.co.uk. Score: 83/100, Grade A — Trustworthy. 73 of 88 possible points awarded across 22 signals. Strongest categories: Domain (4/4 checks), Authority (3/3), TLD (2/2). Weaker areas: Identity (1/4 — BBC routes contact via forms not email/social on homepage), Technology (1/2 — no mainstream CMS detected, BBC runs custom infrastructure).
| Category | Score | Checks | Points |
|---|---|---|---|
| Domain | 100% | 4 / 4 | 18 / 18 |
| Reputation | 100% | 1 / 2 | 6 / 18 |
| Authority | 100% | 3 / 3 | 15 / 15 |
| Identity | 25% | 1 / 4 | 3 / 12 |
| Behaviour | 70% | 2 / 3 | 7 / 10 |
| On-Page | 70% | 3 / 4 | 7 / 10 |
| Technology | 57% | 1 / 2 | 4 / 7 |
| TLD | 100% | 2 / 2 | 10 / 10 |
| Signal | Value |
|---|---|
| Domain age | 10,885 days (1996-07-31) |
| Registrar | British Broadcasting Corporation [Tag = BBC] |
| TLD risk | low (.co.uk) |
| Referring domains | 985,897 |
| Total backlinks | 115,073,818 |
| Domain rank (DFS) | 692 |
| Backlink spam score | 25 (low) |
| Google Safe Browsing | Not configured (skipped) |
| Trust seals detected | 0 |
| Contact email on homepage | — |
| Phone numbers on homepage | 36 found |
| Organization schema | NewsMediaOrganization detected |
| Technologies detected | HSTS, HTTP/3, Varnish |
[Identity] Contact email visible on homepage
0 emails found. BBC routes contact via forms not direct mailto: links — a deliberate choice for an organisation of its scale. Small businesses should display a visible contact email; large publishers can substitute a clearly linked contact page.
[Behaviour] Allows AI crawlers (GPTBot, ClaudeBot)
BBC blocks AI crawlers in robots.txt — a content-licensing position consistent with their public stance on AI training. Costs them visibility in AI-generated answers but protects content monetisation.
[On-Page] About page linked
No /about/ link on bbc.co.uk homepage. The BBC homepage is news-led; about-the-BBC content lives at bbc.co.uk/aboutthebbc but isn't linked from the front page.
[Technology] Recognised CMS or platform
BBC runs entirely custom infrastructure — no WordPress, Shopify or similar mainstream CMS. Custom builds aren't a red flag for large publishers but the check rewards mainstream platforms because they carry established trust patterns.
[Identity] Social profiles linked
0 social profile links found in homepage HTML. BBC's social presence is significant but the front page doesn't link them — they're surfaced inside specific article pages instead.
[Reputation] Google Safe Browsing check
Skipped (API key not configured on this AIWebPageSEO deployment). When configured, this single check is worth 12 points and is the highest-weight signal in the entire audit.
[Domain] Over 1 year old
10,885 days old — registered 1996-07-31.
[TLD] Low-risk TLD
.co.uk — premium-priced TLD with negligible abuse footprint.
[Reputation] Spam score below 30
Spam score: 25. Backlink profile is dominated by legitimate editorial links from major publishers.
[Authority] Backlinks & domain rank
985,897 referring domains. 115M total backlinks. Domain rank 692. All three authority checks pass at maximum points.
[Behaviour + Technology] crawler access + stack detection
Crawlers not blocked. 3 technologies detected (HSTS, HTTP/3, Varnish).
[Multiple] WHOIS, phone, Organization schema, robots, About-equivalent
WHOIS published, 36 phone references found on homepage, NewsMediaOrganization JSON-LD detected via nested publisher graph walk, robots.txt present, Contact link found.
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