Migration Audit Example: Day 14 Post-launch Recovery Tracking
This example shows the AIWebPageSEO Site Migration Audit at day 14 after replatforming saas.example.com to new.example.com. Traffic is -18% versus baseline (within expected dip range). 1,847 URLs migrated, 162 with 301 mapping gaps, indexation at 47% of baseline, and 38 top-100 ranks temporarily lost. Recovery tracking to full baseline by week 8.
| Source URL pattern | Old URLs | Mapped | Status |
|---|---|---|---|
| /blog/* | 342 | 342 | ✅ Complete |
| /products/* | 180 | 180 | ✅ Complete |
| /docs/* | 520 | 462 | ⚠ 58 unmapped |
| /help/* | 410 | 289 | 🔴 121 unmapped |
| /legacy-content/* | 395 | 0 | 🔴 All 404 — needs decision |
/help/* — 121 URLs returning 404
121 old help URLs have no 301 destination. Combined backlinks: 847 from 312 referring domains. Estimated equity loss if unfixed: -12% to organic. Fix today by mapping each old help URL to its closest equivalent in /docs/.
Redirect chains on top-traffic pages
18 high-traffic URLs go via 2-hop chains: /old-blog/post → /blog/post → /new-blog/post. Each hop loses ~10% equity. Collapse to single 301 from origin to final URL.
Product schema missing on 78 PDPs
New platform did not migrate Product schema. 78 product pages now have no JSON-LD. Rich results disappearing within next CrUX cycle. Rebuild Product schema generation in new template.
| Week | Traffic vs baseline | Indexed URLs | Top-100 ranks | Status |
|---|---|---|---|---|
| Week 0 (launch) | -22% | 38% | -52 | 🔴 Expected dip |
| Week 1 | -28% | 41% | -58 | 🔴 Deeper than expected |
| Week 2 | -18% | 47% | -38 | ⚠ Recovering |
| Week 4 (forecast) | -10% | 72% | -20 | ℹ Tracking to baseline |
| Week 8 (forecast) | +2% | 91% | -5 | ✅ Full recovery |
Related Demo Reports
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