Ecommerce Crawl Example: 38k Faceted URLs, 1,820 Zombie OOS Products
This example shows the AIWebPageSEO Ecommerce Crawl for shop.example.com. 12,480 products crawled, 94% Product schema validation pass, 1,820 out-of-stock products without proper OOS signalling, 38,420 faceted URL variants exploding crawl budget, and 340 orphan products with zero internal links.
| Section | URLs | 200 OK | Schema valid | Status |
|---|---|---|---|---|
| /category/* (PLPs) | 240 | 240 | 100% | ✅ Excellent |
| /product/* (PDPs) | 12,480 | 12,420 | 94% | ✅ Strong |
| /collections/* | 87 | 87 | 92% | ✅ Good |
| /blog/* (editorial) | 620 | 620 | 100% | ✅ Good |
| /?facet=* (faceted) | 38,420 | 38,420 | N/A | 🔴 Crawl explosion |
38,420 faceted URLs indexable — crawl budget explosion
Filtering by colour + size + price + sort generates 38k+ indexable URL variants from 240 base categories. Google wastes crawl budget; ranking signal diluted. Action: canonicalise non-value-adding facets, noindex sort/order, allow only high-value facets (brand, top-level category) to remain indexable.
1,820 out-of-stock products still indexed
Out-of-stock products without OutOfStock schema or 301 redirect: 1,820 zombie pages dragging quality signal. Action: emit Product schema with availability=OutOfStock for temporary OOS; 301 to parent category for permanently OOS.
340 products with zero internal links
Products live in DB and sitemap but not linked from any category, collection or related-product widget. Crawl budget wasted; ranking unlikely. Action: add to related-product carousels or hide from sitemap until linked.
Inconsistent variant handling — 412 products
Some products use offer-level pricing on one URL; others have variant URLs canonicalised to parent; others have variant URLs indexed independently. Inconsistency confuses Google. Pick one pattern site-wide.
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