How to Act on Every Competitor Analysis Finding
The Competitor Analysis compares your site against your top 3-5 organic competitors across every dimension — keywords, content, links, technical, schema, AI visibility, page experience. The gap analysis surfaces what they have that you don't. This index covers what to do with every category of finding.
By finding type
Pick the gap matching yours:
🔑 Close keyword gaps PLANNED
Competitor ranks for queries you don't. Filter by volume + intent fit + difficulty, prioritise by ROI, build the content. The honest assessment of what's actually a gap vs not relevant to your business.
📝 Close content gaps PLANNED
Competitor has 50 articles on a topic; you have 5. Topic clusters they own and you don't. The pillar-and-spoke build-out, the decision of which clusters to enter vs cede.
🔗 Close backlink gaps PLANNED
Sites link to competitor and not you. The link-intersect tools surface them. Outreach prioritisation: highest authority + most-relevant-to-you = first targets. Success-rate by reason for the link.
⚙️ Close technical gaps PLANNED
Competitor has faster pages, better Core Web Vitals, richer schema, more sitemap coverage. The technical-debt-vs-roadmap balance, the quick wins vs structural changes.
🏛️ Close schema gaps PLANNED
Competitor earns rich results in your shared SERPs. Their schema coverage vs yours: types implemented, properties populated, rich-result eligibility breadth. The catch-up plan.
🤖 Close AI-visibility gaps PLANNED
Competitor cited in ChatGPT / Perplexity / Gemini answers for your shared queries; you not. The AEO catch-up: brand-mention strategy, citation-friendly content, schema.
💼 Close positioning gaps PLANNED
Competitor occupies a clearer position in customers' minds. Messaging audit, value-prop sharpening, the differentiation strategy when you can't out-spend on awareness.
🎯 Find competitive blind spots PLANNED
Markets, segments, queries, formats competitors ignore. The whitespace-discovery workflow, the "different not better" framework for finding undefended ground.
By platform
Competitor analysis varies by industry:
🛒 Compete in ecommerce PLANNED
Product-page competition, category-page strategy, the brand vs marketplace battle, review-volume game.
💼 Compete in B2B SaaS PLANNED
Comparison pages, alternatives content, the trust-and-feature messaging balance, the long-funnel content strategy.
📰 Compete as a content site PLANNED
Topical authority building, the freshness-vs-depth trade-off, the brand-vs-keyword approach to organic growth.
What our Competitor Analysis checks
The analysis compares your site against named competitors across keywords (ranking, volume, gap), content (depth, freshness, coverage), backlinks (count, quality, gap), technical (speed, schema, errors), and AI visibility. For the full reference, see the Competitor Analysis Guide.
⚔️ Analyse competitors first
Most strategic SEO opportunities are visible in competitor data. Mine, prioritise, ship.
Run Competitor Analysis →