Is 75 a good SEO score?
Why the same score means different things on different tools
SEO scores from different tools are not directly comparable because each tool applies its own weighting to its own set of checks. A 75 from one tool might flag mostly minor issues (slightly-too-long descriptions, one image missing alt text), while a 75 from another might include more serious technical problems.
Even a good SEO score is a starting point, not the conclusion — what matters is the specific issues behind the number, not the number itself. Two pages with identical scores of 75 from the same tool can have completely different underlying issue profiles.
What issues typically prevent a score above 75?
Common issues that keep scores in the 70-80 range rather than 80+ typically include: multiple pages with duplicate or missing meta descriptions (often because a CMS template is generating them automatically and poorly), images without alt text, page speed scores that are acceptable but not excellent, or one or two redirect chains that haven't been cleaned up. These are fixable, not fundamental problems, and addressing them consistently is what moves a site from the 70-80 range into the 80+ range over time.
What a good SEO score tells you vs what it doesn't
SEO scores are useful as a relative benchmark and as a trend indicator — your score improving over time is generally a positive signal. They're less useful as an absolute measure of ranking potential, since a technically perfect page (score 100) with weak content and no backlinks will still rank poorly, while a page with a score of 70 on genuinely excellent content for a low-competition query can rank first. Use the score to track technical progress, and use actual rankings and organic traffic to measure real-world SEO performance.
Key Takeaways
- 75 is reasonable but 80+ is the more comfortable target for consistent performance.
- The same score means different things across different tools — look at the issues, not just the number.
- SEO scores measure technical health; actual rankings and traffic measure real-world performance.
Related Questions
Frequently asked questions
What is a good SEO score to aim for?
Most SEO professionals consider a score of 80 or above a comfortable target for consistent performance. A score around 75 is reasonable and sits within the range seen on many competitive, well-ranking pages, but it still leaves room for improvement. Scores below 60 tend to signal more pressing problems such as missing meta descriptions, slow loading or absent structured data. Whatever your score, the practical step is to review the specific issues flagged in the audit and prioritise the fixes that will have the greatest impact on search visibility.
Why do different SEO tools give different scores for the same page?
SEO scores from different tools are not directly comparable because each tool applies its own weighting to its own set of checks. A score of 75 from one tool might reflect mostly minor issues, such as slightly long meta descriptions or a single image missing alt text, while a 75 from another tool could include more serious technical problems. Even two pages with the same score from the same tool can have completely different underlying issue profiles. The score is a starting point; what matters is the specific issues behind the number.
What issues usually stop a page scoring above 80?
Common issues that keep scores in the 70-80 range include duplicate or missing meta descriptions across multiple pages, often generated poorly by a CMS template, images without alt text, page speed that is acceptable but not excellent, and one or two redirect chains that have not been cleaned up. These are fixable problems rather than fundamental ones. Addressing them consistently is what moves a site from the 70-80 range into the 80+ range over time, and tracking the score helps show whether that technical progress is happening.