What does a site audit check?

A site audit checks every page it can reach from your homepage. For each page it records the HTTP status code, title tag, meta description, heading structure, page speed, canonical tags, robots directives, structured data, and internal and external links. The result is a prioritised list of issues ranked by their impact on your rankings.

How often should I run a site audit?

Monthly for small sites. Weekly for sites that publish frequently or have regular content updates. Always run a full audit after any site migration, CMS update, redesign or significant structural change.

What is the most important issue to fix first?

Fix pages returning 4xx and 5xx errors first — these waste crawl budget and harm user experience. Then fix missing title tags, which Google replaces with its own often-inferior version. Then address duplicate content and thin pages that may be diluting your site's overall quality score.

Site Audit: A Complete SEO Audit Walkthrough Guide

A site audit gives you a complete picture of your website's technical SEO health — every page, every issue, scored and prioritised so you know exactly what to fix first.

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What is a site audit?

A site audit is a systematic technical review of every page on your website. It identifies issues that prevent Google from crawling and indexing your content effectively — missing title tags, broken links, slow pages, duplicate content and more. Without a regular audit, these issues accumulate silently and erode your rankings over time.

Key fact: Most websites have technical SEO issues they are completely unaware of. A site audit surfaces them all in one pass, giving you a clear action list prioritised by impact.

How to read your site audit results

Results are scored from 0 to 100. Pages scoring below 50 have critical issues that need immediate attention. Each issue is colour coded: red for errors that directly harm rankings, amber for warnings that should be fixed, and blue for recommendations that improve performance.

Fix in this order

Pages returning 4xx or 5xx errors — fix or redirect immediately
Missing title tags — every page must have a unique, descriptive title
Missing H1 tags — one H1 per page, matching the page topic
Duplicate title tags — each page needs a unique title
Thin content — pages under 300 words risk being skipped in indexing
Missing meta descriptions — Google writes its own if you do not provide one

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Site Audit: A Complete SEO Audit Walkthrough Guide

What is a site audit?

How to read your site audit results

Fix in this order

🔍 Run Site Audit Now

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