How to Fix Every Ecommerce Audit Finding
The Ecommerce Audit evaluates your online store against the specific patterns Google rewards in shopping queries — product schema completeness, category page depth, faceted-navigation handling, product-image strategy, review schema, page speed under cart-load, and the cross-sell internal-link strategy. This index covers every finding.
By finding type
Pick the finding matching yours:
🛒 Fix weak product page (PDP) SEO PLANNED
Title, meta, H1, description, schema, images, reviews, internal links — the PDP optimisation framework. Why 80% of ecom traffic-driving pages are PDPs, and why most are under-optimised.
📂 Fix thin category pages PLANNED
Category pages without unique content above the product grid. The 200-word category-intro pattern, the FAQ-block-at-the-bottom approach, the duplicate-content trap when categories overlap.
🏛️ Fix missing Product schema PLANNED
Product schema with offers, aggregateRating, brand, sku, gtin where available. The rich-result-eligibility checklist, the price-and-availability accuracy requirement.
⭐ Fix review schema and display PLANNED
AggregateRating for product reviews. The Trustpilot / Yotpo / Reviews.io integration. Google's policy on third-party reviews and the limits.
🎚️ Fix faceted navigation crawl explosion PLANNED
Filters create endless URL combinations. Robots.txt patterns, canonical strategy, parameter handling in Search Console, the AJAX-vs-URL filter decision.
📷 Fix product image SEO PLANNED
Alt text with product name and SKU, image filenames, ImageObject schema, the multi-angle / lifestyle / context strategy. The 360-image and AR-preview considerations.
⚡ Fix PDP page speed PLANNED
Product pages are media-heavy and app-heavy. The image-budget approach, the script-elimination workflow, the CDN strategy specific to ecom. INP especially matters at checkout.
🔗 Fix product cross-link strategy PLANNED
"Related products", "customers also bought", "you may also like". The balance between conversion focus (fewer distractions) and SEO depth (more internal links). The AI-vs-manual recommendation patterns.
By platform
Ecommerce SEO patterns by platform:
🛒 Fix ecommerce SEO in Shopify PLANNED
Theme template editing, the apps that help vs hurt, the URL structure constraints, the duplicate-content patterns from variants and collections.
📰 Fix ecommerce SEO in WooCommerce PLANNED
Variations URL strategy, the category vs tag decision, the SEO-plugin integration, the page-speed pain on shared hosting.
🌐 Fix ecommerce SEO in headless commerce PLANNED
Shopify Hydrogen, BigCommerce headless, the SSG-vs-SSR per page type, the search-and-filter UX patterns that don't break SEO.
What our Ecommerce Audit checks
The audit evaluates product page completeness, category page depth, Product and Review schema validity, faceted-navigation patterns, image optimisation, internal-link strategy and PDP page speed across your top revenue pages. For the full reference, see the Ecommerce SEO Guide.
🛒 Audit your store first
Ecommerce SEO compounds: each PDP improvement lifts every related query.
Run Ecommerce Audit →