Title tag and meta description — what's your formula?

Everyone has a slightly different approach. What patterns are you using for titles right now — primary keyword first, brand last? Pipe vs dash? Share examples that have improved your CTR.

Google sets no fixed length, but long titles and descriptions are cut to fit the screen, so put the most useful words first and keep the brand at the end. Write each description as an accurate summary of that page. Share a before and after title with the change in click-through rate.