OG / Social Tag Generator — Best Practices

Discuss Open Graph and social meta tag generation. Share examples of well-optimised tags and what impact they've had on click-through rates.

Write an og:title and og:description for how the page should look when shared, which can differ from the search title. Use an absolute https address for og:image and check it loads. After publishing, refresh the cached preview on each platform. Share examples of tags that improved clicks.