Tutorials, guides, demos and fixes covering SEO, AEO, schema markup and AI search visibility.
AEO
Answer Engine Optimisation works alongside traditional SEO by helping your content get selected by AI-powered answer engines, voice assistan…
AEO
In the context of search and digital marketing, AEO stands for Answer Engine Optimisation. It refers to the practice of structuring and pres…
AEO
In a business context, 'AEO' can refer to several things depending on the industry. In customs and international trade, it stands for Author…
SEO
Social media SEO refers to applying search optimisation principles to social media profiles and content, with the goal of making them more d…
SEO
There is no single 'best' type of SEO — the right approach depends on your website's current situation and goals. A site with crawling error…
SEO
Squarespace includes a range of built-in SEO features that make it reasonably capable for small to medium-sized websites. It automatically g…
Schema
Schema markup is structured data code added to your website's HTML to help search engines understand what your content actually means, not j…
Schema
Schema markup is structured data added to your website that helps search engines better understand your content. The most widely recommended…
SEO
Assess website performance by checking page load speed and Core Web Vitals scores (loading, interactivity, and visual stability). For SEO, m…
Page Speed
To assess whether a website is loading slowly, browser developer tools (F12) include a Network tab showing how long individual resources tak…
Page Speed
Several strong options exist for page speed testing. The most widely used is Google's PageSpeed Insights (free), which analyses Core Web Vit…
SEO
To check website performance, use free online tools that analyse page load speed, mobile friendliness, Core Web Vitals, and overall technica…
Schema
Schema markup is structured data added to your website's code to help search engines better understand the content and context of your pages…
Indexing
The simplest way to check whether a page is indexed by Google is to paste the full URL into Google's search bar preceded by the 'site:' oper…
Indexing
The simplest way to check whether a page is indexed by Google is to use the URL Inspection tool in Google Search Console — paste the full UR…
Indexing
To check whether a page has a noindex directive, view the page's source code and search for a robots meta tag in the head section — look for…
Indexing
To check if an article has been indexed, the simplest method is the site: operator in a search engine — type 'site:' followed by the full ar…
Indexing
Being indexed simply means Google has crawled and stored a page in its database — it doesn't guarantee the page will appear for any given se…
Indexing
There are two straightforward ways to check if a page is indexed. Use a webmaster/Search Console tool to review which pages have been crawle…
Indexing
Use Google Search Console's URL Inspection tool — paste the full URL to see if it's indexed, when it was last crawled, and any issues preven…
SEO
To check web page size, right-click in your browser and select 'View Page Info' — the General tab shows the HTML document size in bytes, and…
Backlinks
Having many backlinks is generally positive for SEO, but quality and source matter enormously. Backlinks from spammy, low-quality, or irrele…
Backlinks
To check backlinks pointing to your website, most SEO tools offer a backlink analysis feature where you enter your domain and receive a repo…
Backlinks
There is no universal number of backlinks a website needs — it depends entirely on your niche, target keywords, and competitive landscape. A…
Backlinks
Yes, tracking backlinks is a core part of any solid SEO strategy. You can monitor your own backlink profile and those of competing websites …
Indexing
The most reliable way to ensure Google indexes your website is to use Google's free Search Console to submit URLs directly for crawling. Add…
SEO
To check where your website ranks in Google for a particular search term, use a keyword rank tracking tool — enter your target keyword along…
SEO
Google ranks pages using a combination of signals to determine relevance and usefulness for a given query. These include content quality and…
SEO
To check how a website ranks for SEO, use dedicated SEO tools that analyse your site and return a score (typically 0-100) based on page spee…
SEO
PageRank is Google's original algorithm for measuring webpage importance and authority, originally scored 0-10. The score is determined by t…
SEO
A score of 75 is reasonable and sits within the range seen on many competitive, well-ranking pages. However, it leaves room for improvement.…
SEO
To check the SEO of a page, start with technical fundamentals: fast loading, mobile-friendly, valid SSL. Review the page title and meta desc…
Site Audit
A website audit report is a comprehensive evaluation of how well a site performs across technical, content, and visibility factors. It exami…
SEO
Common website errors include broken links, duplicate content, missing meta tags, slow loading speeds, incorrect redirect chains, crawl erro…
Site Audit
A site audit covers a broad range of factors or can focus on a specific area depending on goals. A comprehensive audit typically examines te…
Schema
To find issues with your site's structured data, use the Technical SEO Audit report within a site audit tool. This examines behind-the-scene…
Site Audit
Technical SEO and on-page SEO are related but distinct disciplines. On-page SEO focuses on optimising visible content and HTML elements with…
Site Audit
A thorough technical SEO audit examines crawlability and indexation, site architecture and internal linking, page speed and Core Web Vitals,…
Site Audit
A page audit in SEO is the process of thoroughly evaluating an individual webpage to assess how well it is optimised for search engines. It …
Site Audit
A site audit is a thorough examination of your website that evaluates performance across technical health, on-page optimisation, crawlabilit…
Site Audit
Yes, you can absolutely carry out your own SEO audit. A self-conducted audit involves systematically reviewing your website's technical setu…
SEO
To check the SEO of a website, use an online SEO auditing tool by entering your site's URL and running a scan. These tools analyse page titl…
Site Audit
An SEO site audit involves systematically reviewing your website to identify technical and content issues affecting search visibility. Start…
Site Audit
A site audit involves systematically reviewing your website to identify technical, content, and user experience issues. Begin by defining cl…
SEO
An on-page SEO audit involves systematically reviewing the key elements that affect how search engines understand and rank your pages. Check…
SEO
SEO, or Search Engine Optimisation, is the process of improving a website so that it appears higher in search engine results when people loo…
Site Audit
An SEO audit is a thorough assessment of a website to determine how well it is optimised for search engines. It examines technical elements …
Site Audit
An SEO audit involves systematically reviewing your website to identify issues affecting search visibility. Start by examining how search en…
Site Audit
Yes, you can carry out a website audit yourself, and many website owners do so successfully. A typical audit reviews technical health, on-pa…
Site Audit
Yes, you can absolutely carry out a basic site audit yourself without needing to hire a specialist. A good starting point is checking that y…
Site Audit
A site audit is a thorough, data-driven examination of a website designed to evaluate how well it performs across technical health, user exp…
SEO
The golden rule of SEO is straightforward: create content for people, not for search engines. Prioritise genuine value for readers over mech…
SEO
SEO marketing is the practice of improving a website so it appears higher in search results when people look for relevant topics or products…
SEO
SEO is the practice of improving a website so it appears higher in unpaid search engine results, by aligning the site with the factors searc…
SEO
SEO, or Search Engine Optimisation, is the process of improving a website so that it ranks more prominently in organic (unpaid) search engin…
Schema
Schema markup, or structured data, is code added to a website's back end to help search engines and AI-powered systems understand what conte…
SEO
Nothing is fully replacing SEO, but the discipline is evolving. AI-powered search features mean websites now need to optimise not just for t…
AEO
AEO stands for Answer Engine Optimisation — structuring and writing website content so it directly and concisely answers the questions users…
AEO
AEO, or Answer Engine Optimisation, means structuring and writing content so AI-powered search tools and voice assistants are more likely to…
AEO
Answer Engine Optimisation is the practice of structuring and presenting website content so it can be easily retrieved and read aloud or dis…
AEO
In advertising and digital marketing, AEO means structuring content so it's more likely to be selected as a direct answer by AI-powered plat…
AEO
Answer Engine Optimisation is the practice of structuring content so search platforms and AI-powered tools can extract and present it direct…
SEO
An SEO marketer is responsible for improving a website's visibility in search engine results pages, with the goal of driving more organic tr…
SEO
Manual website testing involves creating structured test cases covering key user journeys, forms and navigation, testing across multiple bro…
SEO
Starting SEO as a beginner means focusing on the fundamentals first: making sure search engines can crawl and render your pages, using clear…
SEO
Quality assurance testing for a website involves defining scope and acceptance criteria, planning browser and device coverage, preparing tes…
SEO
There are many effective ways to improve your website's SEO without spending any money: submitting a sitemap, using free webmaster tools to …
SEO
The quickest way to determine whether a website is genuinely down is to use an independent status-checking service that pings the site from …
SEO
Beginning SEO starts with keyword research — identifying terms relevant to your business and matching them to what people genuinely search f…
SEO
Visit the URL directly in a browser, or use an online uptime checker that sends requests from multiple locations, reporting DNS resolution, …
SEO
Yes — you can absolutely handle SEO yourself, and many website owners do exactly that with good results. The fundamentals are learnable skil…
SEO
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Site Audit
Most small businesses do not need to audit their site every day. Here is why paying only when you need it makes more sense than a 150 pound …
SEO
Our E-E-A-T Checker scores your Experience, Expertise, Authority and Trust signals and tells you exactly what to fix. Pay per run. Credits n…
SEO
Poor OG tags mean broken social previews and fewer clicks. Our OG Tag Generator audits and fixes your tags for a few pence. No subscription …
SEO
Our Internal Links Tool finds every orphaned page and weak link in your site structure. Run it once, fix the issues, pay only for what you u…
SEO
Redirect chains drain link equity and slow your site down. Our Redirect Checker finds every hop for a few pence per run. No subscription nee…
SEO
Top up from 4.99. Credits never expire. Every tool available from your first top-up. No tiers, no locked features, no monthly fee. Here is e…
Page Speed
Our PageSpeed tool gives you prioritised fix instructions ranked by impact. Run it once, fix what matters, run it again. Pay only for what y…
SEO
Monitor your Google and Bing positions when it matters. Our Rank Tracker runs on credits that never expire — check weekly, monthly or whenev…
Local SEO
Our Local SEO Checker audits your NAP consistency across 20 or more directories and scores your Google Maps 3-pack signals. One credit. No m…
Page Speed
You do not need to monitor Core Web Vitals daily. Run our checker, fix the issues, move on. Pay only for what you use.
SEO
Our AEO Checker scores your visibility across ChatGPT, Perplexity and Google AI Overviews. Run it when you need it. Credits never expire.
Schema
Our Schema Generator creates production-ready JSON-LD from your URL for a few pence. No subscription. No locked features. Just schema when y…
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