Google's E-E-A-T framework — Experience, Expertise, Authoritativeness, Trust — determines how much Google trusts your content. Sites with strong E-E-A-T signals rank more consistently and recover faster from algorithm updates.
| Component | What Google looks for | How to demonstrate it |
|---|---|---|
| Experience | First-hand experience with the topic | Personal anecdotes, case studies, original photos, "I tested this" content |
| Expertise | Knowledge and qualifications | Author credentials, professional bio, detailed technically accurate content |
| Authoritativeness | Recognition from others | Backlinks from trusted sites, press mentions, industry awards, citations |
| Trust | Accuracy, transparency, security | HTTPS, contact info, privacy policy, sourced claims, review platform presence |
Anonymous content scores poorly for E-E-A-T. Add the author's name, photo, credentials and a brief bio to every article. Link to their LinkedIn or professional profile. Add Person schema markup identifying the author explicitly.
Google quality raters check About pages. Describe who runs the site, their qualifications and experience, why they are the right source for this content, and how to contact them. Be specific — vague About pages do not help.
Link to primary sources for factual claims — studies, official data, government guidance. This signals you are confident in your information and willing to be verified.
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