How to Fix Every E-E-A-T Finding
The E-E-A-T Checker evaluates Experience, Expertise, Authoritativeness and Trust — the four signals Google's quality raters use to score content. E-E-A-T is not a single ranking factor but a bundle of evidence: who wrote this, why should I trust it, what experience did they bring. Especially critical for YMYL topics (Your Money, Your Life). AI engines also weight these signals heavily when picking sources to cite. This index covers every finding.
By signal type
Each E-E-A-T pillar has specific signals you can add or strengthen:
👤 Fix missing author bios PLANNED
Every content page should have a named, real author with a clickable bio. The bio template that works: name, credentials, years of experience, links to LinkedIn / personal site / professional profile. Person schema markup with sameAs to social profiles.
🎯 Add first-hand experience signals PLANNED
Google's December 2022 update added the first E (Experience). Original photos, specific dates, named tools, real numbers, "I tested" or "our team measured" language. The pattern: every claim should pass "did the author actually do this?"
🎓 Add expertise credentials PLANNED
Formal credentials matter for medical, legal, financial topics. For others: industry experience, conference talks, books, podcast appearances, peer recognition. The expertise hierarchy: credentialed > experienced practitioner > enthusiast.
🏛️ Build authoritativeness signals PLANNED
Authority is external validation. Citations from reputable sources, expert quotes, original research, press mentions, awards. The PR-to-SEO pipeline: how to turn a media mention into measurable ranking lift.
🛡️ Add trust signals PLANNED
Visible contact information, real address, customer reviews (with schema), trust badges, SSL, transparent pricing, refund policies. The "could this be a scam?" test that quality raters apply: anything that fails it hurts E-E-A-T.
📚 Add citations and sources PLANNED
Every factual claim should be sourced. Primary sources beat aggregators. The citation pattern for web: inline link with descriptive anchor + a "References" section at the end. When to nofollow vs follow citation links.
📅 Add transparent update dates PLANNED
"Last updated" dates signal active maintenance. Real updates, not just touching the file. The schema patterns: datePublished + dateModified in JSON-LD, visible date in the page header, changelog block for major revisions.
⚕️ Fix YMYL content gaps PLANNED
Your Money or Your Life content (medical, legal, financial, safety) needs the highest E-E-A-T bar. Medical reviewer disclosures, legal disclaimers, professional review processes, "not a substitute for professional advice" markers — done sincerely, not as boilerplate.
By content type
Different content has different E-E-A-T patterns:
📰 Fix E-E-A-T in blog posts PLANNED
Author byline at top, expanded bio at bottom, citations inline, last-updated date, Person schema in JSON-LD. The minimum-viable E-E-A-T template for a blog post.
⚕️ Fix E-E-A-T in YMYL content PLANNED
Medical reviewer line, professional disclaimers, evidence-based statements, transparent funding/conflicts disclosure, named expert reviewers with credentials.
🛒 Fix E-E-A-T in product reviews PLANNED
Real testing photos, specific use-case scenarios, measured numbers (battery life, decibels, weight), comparison context, transparent affiliate disclosure, named reviewer with relevant background.
What our E-E-A-T Checker evaluates
The checker scans for author byline presence, bio depth, schema Person markup, citation patterns, last-updated dates, trust-page presence (about / contact / privacy), reviewer disclosures, and YMYL-specific signals if your content matches those categories. For the complete reference, see the E-E-A-T Guide or sample report.
🏆 Score your pages first
Run the checker on your most important content pages. Most sites have 3-4 missing E-E-A-T signals that recur across every page — fix those once at the template level.
Run E-E-A-T Checker →